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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    2019年中国网络语音直播发展概况

    摘要

    近年来,音频技术水平的提升与用户消费观念的转变,为网络语音直播的快速发展营造了良好的环境。以荔枝、喜马拉雅、蜻蜓FM为代表的在线音频平台纷纷开辟了网络语音直播版块,在带来市场经济效应的同时,也创造了巨大的社会效应。由于在线语音直播市场起步较晚,目前,用户市场仍具有较大的发展潜力,随着各类直播、短视频等平台的深入布局,在线语音直播的用户规模将进一步扩大。2019年,网络语音直播的发展逐渐趋于成熟,音频直播平台在迅速拓展市场和寻找差异化的同时,浮现出内容同质化、变现率低等一系列问题。如今,随着网络语音直播体量的逐步增加,监管部门对语音直播的关注和管理力度也在逐步加大。据预测,未来在众多语音直播平台中,大型综合性平台将成为吸引资金和用户的主要阵地,语音直播的社交性将日趋突出,在“直播+”的发展理念中,语音直播的变现模式也会更加多元。

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    Abstract

    In recent years,the improvement of audio technology and the change of user’s consumption concept have created a good environment for the rapid development of online voice live broadcast. Online audio Application represented by Litchi,Himalayas and Dragonfly FM have opened up online voice live broadcast sections,which not only bring market economic effects,but also create huge social effects. Due to the late start of the online voice live broadcast market,the user market still has great development potential at present. With the in-depth layout of various live broadcast,short video and other platforms,the user scale of online voice live broadcast will further expand in the future. In 2019,the development of online voice live broadcast gradually matures. While the audio live broadcast platform is rapidly expanding the market and looking for differentiation,a series of problems such as content homogeneity and low monetization rate have emerged. Nowadays,with the gradual increase in the volume of online voice live broadcast,the regulatory authorities are gradually increasing their attention and management of voice live broadcast. It is predicted that among the many voice live broadcast platforms in the future,large-scale integrated platforms will become the main front to attract funds and users. The social nature of voice live broadcast will become increasingly prominent. In the development concept of “live broadcast +”,the monetization mode of voice live broadcast will also be more diverse.

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    作者简介
    申启武:申启武,暨南大学新闻与传播学院广播电视系主任、教授、博士生导师,研究方向为广播理论与实务,新媒体、广播影视艺术和纪录片。
    李颖彦:李颖彦,暨南大学新闻与传播学院研究生,研究方向为新媒体传播与受众研究。
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