With the rapid development of the Internet，especially the mobile Internet，the listening behavior of music users has gradually changed to mobile，intelligent and customized. The scale of online music users and the market has grown rapidly，becoming the core of music consumption. This article starts with the demographics and consumption values of online music users，content consumption preferences and consumption scenarios for music songs，preference about singer，song attention channels and interactive sharing behaviors，online music Applications platform selection，and differences in the frequency of online music Applications and broadcasting. The selection preference and other aspects are systematically sorted out，committed to a comprehensive understanding of the music consumption track and preferences of the music user group，and provide data support and strategic suggestions for the convergence development of online music platforms and music broadcasting frequencies.