In 2019，with the support of capital and platform，the Chinese original music industry will usher in a new wave of explosive growth in user flow. After the music industry be “Internetization”，it also brings opportunities for industry out of circles and resource regeneration for different audio listening scenarios. For broadcasting media，online music can not only promote the content upgrade of music broadcasting frequency，but also reshape the development of media integration of broadcasting media，integrated marketing of online and offline scenes，and promotion and transformation of user catalysts to consumption by content. The broadcasting media convergence matrix and business model in the internet ecology.