网络音乐是通过互联网、移动通信网等各种有线和无线方式传播的音乐作品,具有数字化、网络化、开放性、共享性、交互性等传播特征。媒体融合时代,中国网络音乐迎来前所未有的发展机遇,围绕终端用户、平台和产业等方面展开市场竞争。在国家政策扶持下,网络音乐产业走上制度化、法制化发展轨道,通过加大音乐版权保护等一系列措施的实施力度,市场环境更加健康有序。根据2019年统计数据分析,中国网络音乐发展的特点主要是:音乐生产聚焦原创性;网络音乐运营协同化;音乐传播凸显社交化;音乐产业规模全球化。
<<Online music is a piece of music distributed through various wired and wireless methods such as the Internet and mobile communication networks. It has the characteristics of digitalization,networking,openness,sharing and interaction. In the era of media convergence,Chinese online music has ushered in unprecedented opportunities for development,and market competition is launched around users,platforms and industries. With the support of policies,online music industry has embarked on an institutionalized and legalized development track. Through the implementation of a series of measures as protection of music copyright,the market environment has become healthier and more orderly. According to the analysis of statistical data of 2019,the main characteristics of Chinese online music development are:music production focuses on originality;online music operations are coordinated;music communication highlights socialization and the scale of the music industry is globalized.
<<