2019年,全国各级广播媒体在融合传播方面加速转型升级,在自有客户端、社交媒体、短视频媒体端等信息传播核心平台不断发力,传播矩阵趋于完善,融合传播效果与网络影响力越来越强。各频率中,国家级频率融媒传播优势明显,省级频率是融媒体传播的骨干力量,交通类频率占据竞争优势地位,直播流节目是传播核心,社交与短视频平台影响力偏弱。未来各频率尚需继续加强平台布局与内容运营,提升活跃度与影响力。
<<In 2019,national broadcasting media at all levels across the country accelerated the transformation and upgrading of integrated communication,and continued to exert efforts on core information communication platforms such as their own clients,social media,and short video media. The communication matrix tends to be improved,and the effect of convergence communication and network influence is getting stronger. Among the various frequencies,national-level frequencies have obvious advantages in media communication,provincial-level frequencies are the backbone of media communication,traffic frequencies occupy a competitive position,live streaming programs are the core of communication,and social and short video platforms have weak influence. In the future,each frequency still needs to strengthen the platform layout and content operation to increase activity and influence.
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