互联网在改变人们生活的同时也在改变人们对于媒体的消费行为和习惯,全国音频听众触媒行为的网络化特点,客观上揭示了音频听众在网络环境下媒体消费行为的演变、音频听众核心主力群体的网络聚集以及音频听众身份属性的互联网化。音频听众行为变化及身份演变从媒体传播的末端和终端成为广播媒体融合发展的指引,揭示了广播媒体融合发展的核心、本质和生命力。
<<While the Internet is changing people’s lives,it is also changing people’s media consumption behavior and habits. The networked characteristics of the national audio audience’s catalytic behavior objectively reveal the evolution of audio audiences’ media consumption behavior in the network environment and the core group of audio audiences and the internet of the identity attributes of audio listeners. The behavior change and identity evolution of audio listeners have become the guide for the convergence development of broadcast media from the end and terminal of media communication,revealing the core,essence and vitality of the convergence development of broadcast media.
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