With the rapid development of the mobile Internet and the Internet of vehicles，the listening terminals，listening platforms，listening scenarios，audience structure and listening behavior habits of broadcast media have undergone tremendous changes. The listening terminals are showing the development trend of mobile，intelligent，and networked，and the age of the audience Presenting a younger development trend，and the quality of the audience presents an upward trend and a mid to high-end development trend. Mobile Internet and Internet of vehicles bring more opportunities to broadcasting than challenges. In the future，broadcasting media needs to seize this development opportunity，rationalize development ideas，make full use of media credibility and advantages of official media，and the Internet genes of broadcasting media to strengthen Internet thinking. Broadcasting media should continuously upgrade content production capacity，optimize live streaming programs，strengthen vertical boutique programs，full-form content production and distribution，do a good job in mobile transformation and convergence upgrades，enhance the influence of new media and public opinion guidance，and continue to consolidate the main force of mainstream media is the broadcasting media’s mission in future.