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    在融合与创新中“走自己的路”——2019年中国音频传媒发展报告

    摘要

    2019年,中国音频传媒行业在国家政策法规的指引下,在移动互联网、5G等新技术赋能下,进行融合传播与转型发展,走自己的路,取得了明显成效。这一年,相关政策法规不断出台,全国音频领域生态治理进一步加强,媒体融合向纵深发展,重大活动精彩纷呈。音频传媒行业坚定意志走自己的路,在精准扶贫中精准传播,合伙车联网、布局车载音频市场。新型节庆迸发新活力;儿童音频赋能全场景生态;听书成为新增长点;智能音箱进入黄金期,壮大音频市场。但是音频影响力与传统广播的声量仍然存在不足,未来整个行业需继续通过融合创新壮大音频主阵地。

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    Abstract

    In 2019,under the guidance of policies and regulations,and empowered by new technologies such as mobile Internet and 5G,Chinese audio media industry carried out convergence communication and transformational development,followed its own way,and achieved significant results. This year,relevant policies and regulations have been continuously promulgated,ecological governance in the national audio field has been further strengthened,media convergence has developed in depth,major events have been exciting,determined to follow their own way and accurately spread in targeted poverty alleviation,carpooling and layout of car audio in the market,new festivals are bursting with new vitality,children’s audio is empowering the whole scene ecology,audiobook has become a new growth point,smart sounds have entered a golden period to expand the audio market. However,the influence of audio and the volume of traditional broadcasting are still insufficient. In the future,it is necessary to continuously expand the main audio position through convergence and innovation.

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    作者简介
    覃榕:覃榕,暨南大学新闻与传播学院博士研究生,研究方向为新闻传播学与广播电视学。
    覃信刚:覃信刚,云南师范大学传媒学院教授,博士生导师,云南广播电视台原台长,高级记者(二级),研究方向为广播电视学与新闻学。
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