随着我国经济社会的快速发展,人民对美好生活的追求必然导致旅游度假方式的变化,特别是随着主流客群的变化、消费的升级以及节假日文化、休假制度的成熟,在与西方度假方式的协同中,慢慢形成了更符合中国人消费习惯、体现中国人文化心理主张的中国式度假文化,并折射出中国传统文化中的山水情怀、田园生活、雅致文化、理想家园等特征,冲击着传统度假旅游的供给结构与方式,引领着中国式度假产品、度假区与度假目的地的创新,并在本土化过程中进一步突出了中国文化、中国情景的运用,以更好地推进住宿业的文化赋能与复合化经营,为景区发展引入互联网思维与体验经济模式,为旅游目的地发展提供了主客共享、美好生活体验式解决方案。
<<With the rapid development of our country economic society,people’s pursuit of a better life is bound to cause of the change of the mode of tourism,especially with the change of the mainstream customers,the upgrading of consumption culture and holiday,holiday system of mature,in collaboration with the western holiday,gradually formed a more accord with the Chinese consumer habits,reflects the Chinese cultural psychology of Chinese culture,and reflects the landscape feelings in Chinese traditional culture,rural life,elegant features such as culture,the ideal home,hitting the supply structure and the way of traditional holiday travel,leading the Chinese resort product,resorts and resort destination of innovation. In the localization process,it further highlights the application of Chinese culture and Chinese scenes,so as to better promote the cultural enabling and compound management of the accommodation industry,introduce the Internet thinking and experience economic model for the development of scenic spots,and provide the development of tourist destinations with a Shared and good life experience solution.
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