自2018年以来,中国乘用车市场呈现连续负增长,由增量向存量转变。2020年上半年受新冠肺炎疫情影响,宏观经济下行压力加大、消费者购买力及购买意愿明显下降,乘用车市场需求受到较大抑制。本文以大数据为基础深度解析中国乘用车市场发展走势,挖掘乘用车市场结构性亮点,并从多角度对未来乘用车市场发展环境进行研判,分析各项因素对市场走势的影响,最终对2020年乘用车市场销量进行预测。
<<Since 2018,China’s PV market has been under downward pressure and is shifting from the incremental market to the stock market. In the first half of 2020,due to the COVID-19 epidemic,the economic downward pressure has increased,and consumers’ purchasing power and willingness have significantly decreased. Thus,the demand for PV has been greatly restrained. Based on big data,this paper deeply analyzed the development trend of China’s PV market,excavated the structural highlights of the market,studied and evaluated the development environment of the future market,analyzed the impact of various factors on the future trend and finally predicted the sales volume of the PV market in 2020.
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