邮轮经济具有规模大、增长稳定、聚集性强的显著特点。近年来,上海邮轮经济实现了从无到有的创造性发展,形成“两主一备”的邮轮码头格局,邮轮母港能级跻身全球前列,已经成为亚洲第一、世界第四的国际邮轮母港,形成上海“南有洋山港国际货流,北有邮轮港国际客流”的发展格局,成为中国邮轮门户,带动中国成为全球第二大邮轮客源市场。上海聚焦邮轮全产业链发展,率先建立较为完善的邮轮产业发展体系,获批首个中国邮轮旅游发展实验区和首个中国邮轮旅游发展示范区,探索符合中国特色的邮轮旅游发展模式,对全国邮轮经济发展起到重要示范和引领作用,积极打造邮轮经济高质量发展的全国样板,积极引领邮轮产业向价值链高端发展,打响邮轮领域上海“四大品牌”,成为上海建设世界著名旅游城市和国际航运中心的核心板块。本文通过对“十三五”期间上海邮轮产业发展取得的成果进行回顾,研判新冠肺炎疫情下邮轮经济发展的新形势,对“十四五”期间上海邮轮产业发展思路进行探讨,提出战略思想和重点举措,以更好地推动上海邮轮经济高质量发展。
<<Cruise economy is characterized by large scale,stable growth and strong aggregation. In recent years,Shanghai’s cruise economy has achieved creative development from scratch,forming a “two main and one standby” cruise terminal pattern. The energy level of the cruise home port ranks among the top in the world. It has become the first international cruise home port in Asia and the fourth in the world. It has formed the development pattern of “international cargo flow of Yangshan Port in the South and international passenger flow of cruise port in the north” in Shanghai,which has become the gateway of China’s cruise industry China has become the second largest cruise market in the world. Focusing on the development of the whole cruise industry chain,Shanghai has taken the lead in establishing a relatively complete cruise industry development system. It has been approved as the first China Cruise Tourism Development Experimental Zone and the first China cruise tourism development demonstration zone. It has explored the cruise tourism development mode with Chinese characteristics,playing an important demonstration and leading role in the national cruise economic development,and actively creating a national sample of high-quality cruise economic development. It has actively led the cruise industry to the high-end development of the value chain,launched the “four major brands” of Shanghai in the cruise field,and has become the core plate for Shanghai to build into a world-famous tourist city and an international shipping center. Novel coronavirus pneumonia is a new trend of cruise economy development in Shanghai during the 13th Five-Year period. It is a new situation to analyze the development of cruise economy in Shanghai during the period of the “new year” epidemic. The research on the development of cruise industry in Shanghai during the 14th Five-Year period is carried out,and strategic thinking and key measures are put forward to better promote the quality development of cruise economy in Hong Kong.
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