近年来,随着全球邮轮旅游市场重心东移,亚洲作为重要的新兴市场迅速发展,并且带动澳大利亚邮轮市场的快速增长,市场渗透率不断提升。其中面积最大、人口最多的悉尼是澳大利亚邮轮旅游发展的中心,每年吸引来自世界各地的游客到此乘坐邮轮。随着新冠肺炎疫情的蔓延,澳大利亚确诊病例数量不断增长,公主邮轮“红宝石公主号”等多艘邮轮出现传染事件,引起全球的广泛关注。本文分析了新冠肺炎疫情对澳大利亚邮轮旅游市场的影响,包括影响邮轮公司战略布局、出台邮轮限制停靠禁令等,并剖析了澳大利亚邮轮出现大规模传染事件的原因。为减小新冠肺炎疫情对邮轮旅游市场造成的影响,澳大利亚应进一步提升突发公共卫生事件应急响应能力,加快推动邮轮旅游市场复苏,分阶段、分地区逐步恢复邮轮旅游运营等。
<<In recent years,with the eastward shift of the global cruise tourism market,Asia,as an important emerging market,has developed rapidly,driving the rapid growth of Australia’s cruise market and increasing market penetration. Sydney,the largest and most populous city in Australia,is the center of cruise tourism development in Australia,attracting tourists from all over Australia and the world to take cruise every year. With the spread of novel coronavirus pneumonia,the number of confirmed cases in Australia has been increasing. Many cruise ships such as Princess Ruby Princess have been widely observed. The impact of the novel coronavirus pneumonia on the development of cruise tourism market in Australia is mainly affected by the strategic layout of cruise companies,the restrictions on cruise ships’ restrictions on cruise ships and the reasons for the large-scale cruise epidemic in Australia. In order to better novel coronavirus pneumonia epidemic impact on the Australian cruise tourism market,we proposed measures to further enhance the emergency response ability of public health emergencies,accelerate the recovery of cruise tourism market,and gradually restore cruise tourism operation in phases and regions,so as to better promote the development of the Australian cruise market.
<<Keywords: | Cruise TourismAustralianCruise Market |