中国邮轮旅游市场走过了十年的黄金增长期,经历了前两年的市场调整期,正处于迈向高质量发展的关键时期。2019年中国首艘国产大型邮轮建造工程正式启动,“海洋光谱号”、“威尼斯号”、“探索梦号”以及中资邮轮“鼓浪屿号”纷纷启航,长三角一体化上升为国家战略和粤港澳大湾区设立,为中国邮轮旅游发展提供了新的历史机遇。2020年本是中国邮轮旅游由“调整”向“稳健回升”的转变期,是中国邮轮旅游向高质量发展再迈进的新阶段,是中国邮轮经济全产业链全面发展的重要之年,也是高质量建设中国邮轮旅游发展示范区的开局之年。2020年新冠肺炎疫情全球蔓延,中国邮轮市场首当其冲,2020年1月29日起航次全部暂时取消。中国疫情防控措施得到全球高度认可,邮轮行业实现“零输入、零输出、零感染”,得到了国际邮轮业界的广泛赞誉。中国成功防控新冠肺炎疫情不仅为全世界抗击疫情树立了标杆,也让全球邮轮界看到了邮轮业重振的希望,并对中国邮轮市场的发展前景充满信心。新冠肺炎疫情给邮轮经济发展带来了冲击,未来邮轮旅游业会更加关注健康和安全。中国是全球最大的邮轮新兴市场和全球第二大邮轮客源国,全球邮轮界普遍看好疫情后的中国前景、中国机遇和中国发展潜力。
<<China’s cruise tourism market has gone through the golden growth period of ten years and the market adjustment period of the first two years,and is in the key period of high-quality development. After the market adjustment in the first two years,China’s cruise economy is in a critical period of high-quality development. In 2019,the construction of China’s first domestic large-scale cruise ship was officially launched,“ocean spectrum”,“Venice”,“exploration dream” and Chinese funded cruise “Gulangyu” set sail one after another. The integration of Yangtze River Delta has become a national strategy and the establishment of Guangdong,Hong Kong and Macao Bay area,which provides a new historical opportunity for the development of China’s postal tourism. 2020 is the transition period of China’s cruise tourism from “adjustment period” to “steady recovery”,a new stage of China’s cruise tourism to high-quality development,an important year for the comprehensive development of the whole industry chain of China’s cruise economy,and the first year of high-quality construction of China’s cruise tourism development demonstration area. Novel coronavirus pneumonia was affected by the epidemic in 2020,and the cruise market in China was the first to be affected. The number of flights was cancelled in January 29,2020. China’s epidemic prevention and control measures have been highly recognized around the world,and the cruise industry has achieved “zero input,zero output and zero infection”,which has been widely praised by the international cruise industry. China’s successful prevention novel coronavirus pneumonia has set a benchmark for the world to fight against the epidemic,and also has made the global cruise industry see the hope of reviving the cruise industry. The international cruise industry is confident of the prospects of China’s cruise market. The novel coronavirus pneumonia has brought a shock to the cruise economy,and the cruise industry will pay more attention to health and safety. As the world’s largest emerging cruise market and the world’s second largest cruise source country,the global cruise industry is generally optimistic about China’s prospects,opportunities and development potential after the epidemic.
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