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    风情土家 康养石柱:2019年重庆石柱康养产业发展报告

    摘要

    石柱土家族自治县拥有良好的自然生态环境,政策环境利好,市场供给与需求富有潜力,为石柱康养产业发展夯实基础。本文结合康养产业可持续发展能力评价体系,对石柱观养、食养、疗养、文养、动养、住养和康养制造“6+1”产业体系进行可持续发展能力评估,发现当地康养产业支撑的发展方向在于着重打磨康养旅游精品、培育知名品牌与龙头企业、强化医药制造与疗养服务产业基础、突出运动康养特色、制定相应行业标准。总体而言,石柱县康养产业发展具有先发优势,并已在区域内形成初具规模的产业体系,但尚存在康养产业发展不完善、发展重点不突出等问题,应努力抓好人才资源和营商环境两大短板,吸引优质企业和项目“落户”,并与保险企业创新合作保障康养消费,推动康养产业更好更快发展。

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    Abstract

    Shizhu Tujia Autonomous County has a natural ecological environment,favorable policy environment,and strong market demand,which lay a solid foundation for the development of Kangyang industry. By combining with the sustainable development capability assessment of Kangyang industry,this paper evaluates the development of “6 + 1” industry system,including tourism,food,recuperate,culture,sports,living condition and Kangyang manufacturing. It is found that the development direction of local Kangyang industry support lies in emphasis on producing high-quality tourism products,cultivating well-known brands and leading enterprises,strengthening pharmaceutical manufacture and rehabilitation service industry foundation,highlighting the characteristics of exercise Kangyang,and taking the lead to develop industry standards. In general,developing Kangyang industry in Shizhu County has a first-mover advantage,and has begun to take shape in the territory. However,the development of Kangyang industry in Shizhu is incomplete,and the development focus is not prominent enough. Thus,efforts should be made to pay special attention to the human resources and business environment,attract high-quality enterprises and projects,and innovatively cooperate with insurance enterprises to guarantee Kangyang consumption,and promote Kangyang industry to development better and faster.

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    作者简介
    马益鹏:马益鹏,中山大学旅游学院硕士研究生,主要研究方向:健康地理,国家地标产品。
    方嘉纯:方嘉纯,中山大学旅游学院硕士研究生,主要研究方向:智慧康养,旅居康养。
    王蕾:王蕾,中山大学旅游学院硕士研究生,主要研究方向:生态康养,运动康养,社会养老服务。
    张紫雅:张紫雅,中山大学旅游学院本科生,主要研究方向:旅居康养,老年人旅游。本调研报告由石柱县康养产业中心协助完成。
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