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    蜀道亚高原:2019年广元朝天区曾家山生态康养产业发展报告

    摘要

    曾家山有着天然的地理优势,在交通方面优势明显,且度假资源相对丰富,形成了气候独特、食材精美、物产多样、景观多彩的特征。其生态康养产业发展经历了乡村旅游经济带打造、国家4A级景区建设、全季公园发展导向和国际旅游度假区建设等阶段,沿着“集聚力量、建设导向品牌”“设施为基、提升服务品质”“节会聚气、创新营销宣传”“全民参与、发展全季康养”的路径,以生态康养为核心,推进农旅、体旅、林旅、文旅等产业深度融合。当地从多个角度对曾家山进行了全方位的打造,进而形成真正具有地方特色的生态康养的产业模式和亚高原特质的发展特色。在生态康养产业领域,曾家山旨在打造出更具地方特色、在全国范围内更具影响力的生态康养基地,从而通过多方面的共同努力,将曾家山打造成世界级的亚高原山地康养度假旅游目的地和中国度假旅游名山。

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    Abstract

    The advantages of Shudao sub-plateau and Kangyang Zengjia Mountain are excellent location,convenient transport,unique climate,beautiful ecology,rich resources and diverse products. The development of its ecological Kangyang industry has experienced the creation stages of building rural tourism economic belt,constructing national AAAA scenic spot,developing all seasons park orientation and constructing international tourism resort. Along the path of gathering power and building a leading brand,improving the facility-based service quality,gathering popularity at the festival and meetings,innovating marketing promotion,national participation and developing all-season wellness,the ecological wellness should be taken as the core,and the deep integration of agricultural tourism,sports tourism,forest tourism,cultural tourism to create colorful Zengjia mountain,sports Zengjia mountain,medical care Zengjia mountain,cultural Zengjia mountain,nostalgic Zengjia mountain,and gourmet-luck Zengjia Mountain should be conducted,thus forming a development pattern of ecological Kangyang industry with solitary living characteristics. The development of Zengjia Mountain ecological recreation industry aims to create Zengjia Mountain Kangyang National Tourism Resort,the core area of southern China ski resort cluster,national outdoor mountain sports base as well as national well-known ecological health tourism destinations,etc. Zengjia Mountain will be built into a world-class sub-plateau mountain recreational tourism destination and a famous mountain in China.

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    作者简介
    兰正辉:兰正辉,四川省广元市朝天区文化旅游和体育局,研究方向:旅游开发与管理。
    沈山:沈山,博士,江苏师范大学教授,城乡规划学和人文地理学硕士生导师,主要研究方向:地域文化与旅游规划,康养政策与市场战略,人文交流与风险判识。
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