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    2019年中国区域康养产业可持续发展能力评价报告

    摘要

    在健康中国和人口老龄化背景下,我国现有医养康养体系建设涵盖养老服务保障、健康中国促进、医养康养消费三个核心方向,而市场与资本的渗入进一步驱动我国康养产业向产业融合、城乡融合、区域融合的方向发展。为了更好地对不同区域康养产业发展水平和可持续发展能力进行评估,项目团队在修订并完善康养产业可持续发展能力评价体系的基础上,围绕康养资源、环境、设施以及康养发展水平构建4个一级指标、14个二级指标和49个三级指标,并通过层次分析法和专家打分法确定各项指标权重,最终评选出具有区域康养产业发展典范意义的康养20强市和康养60强县。研究认为,目前我国康养产业发展面临区域发展不平衡、市场与需求不匹配等问题,未来将更加注重以市场需求为导向,以智慧康养和情感照护为支撑,同时注重人才培养和市场规范,将老龄化危机转化为经济增长的动力,实现区域优势互补与合作共赢。

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    Abstract

    In the context of healthy China and aging population,the construction of China’s existing medical care and Kangyang system covers three core directions,including pension service guarantee,health promotion in China,and medical care and Kangyang consumption. The penetration of market and capital further drives China’s Kangyang industry to develop towards the direction of industrial integration,urban-rural integration,as well as regional integration. To better evaluate the development level and sustainable development of Kangyang industry in various areas,the project team constructed 14 second-level indicators and 49 third-level indicators on the basis of revising and perfecting the sustainable development ability evaluation system of the Kangyang industry and centering on 4 first-level indicators such as resources,environment,facilities and Kangyang development level. Then through the analytic hierarchy process and expert scoring method,the weights of various indicators were determined,and finally the top 20 cities and top 60 counties with regional Kangyang development model were selected. The research indicates that the current development of China’s Kangyang industry is facing problems such as regional development imbalances and mismatch between market and demand. Therefore,in the future,more attention will be paid to market demand,smart Kangyang and emotional care as support,talent training,and market regulation. Furthermore,more efforts are made to transform the aging crisis into a driving force for economic growth,achieving complementary regional advantages and win-win cooperation.

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    作者简介
    何莽:何莽,管理学博士,中山大学旅游学院副院长,副教授,博士生导师,主要研究方向:康养旅游与大数据,流动性与健康,旅游扶贫与乡村振兴,休闲与运动管理。
    彭菲:彭菲,哲学博士,中山大学旅游学院博士后,主要研究方向:康养旅游,积极老龄化,邻避效应。
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