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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    场内商户商业模式创新

    摘要

    湖南喜吖吖食品有限公司创始人曾建波自高桥大市场创立时即在市场经营干货生意。2014年从海制品行业转向休闲零食行业。2016年11月开设喜吖吖旗舰店1。0版———喜吖吖品牌运营中心,开启“一站式采购、品牌运营”模式。2017年10月成立喜吖吖大物流园,占地面积12000多平方米,五层立体式货架,打造了一个360度全方位半自动化现代仓库。湖南捷欧咖啡有限公司成立于1993年,专注于咖啡产品的贸易,随着咖啡产品在中国的逐渐普及和发展而快速成长,是中南地区最大的咖啡贸易商。目前,捷欧已经成为“中国现磨咖啡第一品牌”,销售来自非洲、北美、中国普洱等世界各地的4000多种商品,与全球60多个国际品牌建立了稳定合作,客户遍布全国各地。湖南科源医疗器材销售有限公司2019年销售额达到25亿元。科源医疗探索了“仓储式医疗器械卖场+产品体验中心+电商+外贸”的发展模式。具体创新做法有以下几点。一是从仓储式卖场到展示交易和体验中心。二是大力发展电子商务。三是探索发展国际业务。四是自建品牌和生产体系。

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    Abstract

    Zeng Jianbo, the founder of Hunan xiacra Food Co., Ltd. (hereinafter referred to as xiacra), has been engaged in dry goods business since the establishment of Gaoqiao market. Conduct from the sea in 2014 The industry has shifted to the leisure snack industry. In November 2016, Xi'a flagship store version 1.0 - Xi'a brand operation center was opened, and the mode of "one-stop purchase and brand operation" was opened. In October 2017, Xi'a Da logistics park was established, covering an area of more than 12000 square meters, with five layers of three-dimensional shelves, creating a 360 degree all-round semi-automatic modern warehouse. Established in 1993, Hunan jieou Coffee Co., Ltd. (hereinafter referred to as jieou coffee) focuses on the trade of coffee products. With the gradual popularization and development of coffee products in China, it grows rapidly. It is the largest coffee trader in central and southern China. At present, jieou has become "the first brand of Chinese freshly ground coffee", selling more than 4000 kinds of products from Africa, North America, Chinese Pu'er and other parts of the world, and has established stable cooperation with more than 60 international brands all over the world, with customers all over the country. Hunan Keyuan medical equipment sales Co., Ltd. (hereinafter referred to as Keyuan medical) has a sales volume of 2.5 billion yuan in 2019. Keyuan medical explored the development mode of "warehouse type medical device store + product experience center + e-commerce + foreign trade". The specific innovation methods are as follows. One is from warehouse stores to exhibition trading and experience centers. Second, vigorously develop e-commerce. Third, explore and develop international business. Fourth, self built brand and production system.

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    作者简介
    王雪峰:经济学博士,副研究员,中国社会科学院中国社会科学评价研究院评价理论研究室副主任。主要研究方向为评价学、产业经济学、流通经济学、消费经济学。出版《中国消费率问题研究》《商品交易市场发展及相关监管制度建设问题研究》《中国商品交易市场:转型升级、综合评价与典型案例》3部专著,主编《流通蓝皮书:中国商业发展报告》。在权威及核心期刊发表学术论文30多篇。曾获商务部2012~2013年度“全国商务发展研究成果奖”论文一等奖;多篇论文被《新华文摘》、人大复印报刊资料全文转载。多次获对策信息二等奖、三等奖。
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