Japan is a country famous for its culture and tourism. In the new tourism revolution process，Japan follows the new trend of the development of animation industry and tourism industry，promotes the integration of animation and tourism，and creates a new cultural tourism model-Animation pilgrimage. Animation pilgrimage has a unique information exchange channel，tourism behavior mode and tourism experience mode. Under the strategy of actively exploring animation overseas market，multi-agent cooperation to create tourist attractions，and using the network to strengthen overseas publicity，the animation pilgrimage develops steadily. Its success not only confirms the trend and prospect of cultural and tourism integration，but also provides a valuable reference to the development of Chinese culture-oriented travel.