Hungary’s cultural market is very rich，and its unique geographical and cultural location have helped a lot. While retaining the traditional national culture，it is also actively developing and innovating. The result of the integration of the two is most directly reflected in Budapest. In its development characteristics，the experience of transforming high-quality cultural and artistic resources into cultural brands，promoting the development of cultural industry and trade through art education，establishing special institutions to promote and popularize Hungarian culture，and promoting the development of creative and innovative industries are particularly worth learning.