Central and Eastern European countries are vital partners of the “Belt and Road Initiative”. Cultural exchanges and cooperation are important links in countries along the “Belt and Road”. Beijing，as the capital of China，has opened up a number of cultural markets in the sixteen CEE countries. The opportunities are based on the shared development appeal，mutual consensus of top leaders，rich cultural markets of China and CEE countries，and the “Five Links” policy privilege. To further develop the cooperation in the cultural markets with CEE countries，we must focus on more exchanges and cooperation，continue to play the guiding and demonstrating role of official cultural exchanges，strengthen the cooperation in cultural and creative business，expand the scale of cultural trade，and promote comprehensive，coordinated and balanced cultural cooperation between China and CEE countries. External and internal development should be equally strengthened in Beijing’s overall planning，therefore，it is necessary to work out the top-level design and establish a long-term mechanism. With seeking common ground while reserving differences during multilateral interaction，the promotion of exchanges and cooperation in the cultural markets between Beijing and CEE countries can be sustainable.