This paper summarizes the development opportunities of Beijing’s cultural trade from the perspectives of national level and Beijing level，and analyzes the development status of Beijing’s cultural trade based on data. Based on the above，this paper explores the Beijing cultural trade’s main problems and challenges in the process of high-quality opening up，and points out that Beijing cultural trade is currently faced with the dislocation of cultural products’ import-export structure，imbalance of cultural product’s structure，lack of up-market characteristic cultural brands as well as the low coordinated development level of cultural trade and so on. Finally，in the response to the problems above，the paper puts forward countermeasures and suggestions to effectively solve these problems under the background of high-quality opening up.