2019年在政府政策的鼓励支持下和文化创意产业国际化趋势带动下,北京创意设计对外贸易迅速发展。但与此同时,仍存在各城区发展不均衡、产业间融合度不高以及产品原创力不足等问题。为此,本文从健全政策体系、优化空间布局、发展数字技术和培养专业人才等方面为北京创意设计对外贸易发展提出相应对策建议。
<<Along with the continuous acceleration of China’s new industrialization,informatization and digitalization process,creative design has been integrated into all sectors and industries of the economy and society. As a national cultural center,the high level of openness and high-quality development of the creative design industry are important measures to cultivate new growth points of the national economy and enhance the national cultural soft power and international influence. With the encouragement and support of government policies and the internationalization of cultural and creative industries,Beijing’s international trade in creative design is developing rapidly. But at the same time,there are still problems such as uneven development of various urban areas,low integration between industries and insufficient product originality. To this end,this article proposes corresponding countermeasures and suggestions for the development of Beijing’s creative design trade in terms of improving the policy system,optimizing the spatial layout,developing digital technology,and training professionals.
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