2019年北京市动漫产业对外贸易存在产业贸易基础得到进一步夯实、多措并举推动产业和贸易发展、重视动漫与旅游融合发展等特点。与此同时,北京市动漫产业对外贸易发展中仍面临着未将动漫与游戏进行有效区分、盈利模式相对单一、动漫人才结构性短缺、品牌培育能力有待提升等困境。为推动北京市动漫产业对外贸易的进一步发展,本报告提出了区隔划分动漫和游戏、构建完整动漫产业链、引进人才与培养人才并举、打造北京动漫品牌等相关建议。
<<In 2019,the foreign trade of Beijing’s animation industry has the characteristics of further strengthening the industrial trade foundation,promoting the development of industry and trade in multiple industries,and attaching importance to the integrated development of animation and tourism. But at the same time,in the development of foreign trade of Beijing animation industry,there are still some difficulties,such as the inability to differentiate animation and games effectively,the relatively single profit model,the insufficient animation talent structure,and the brand cultivation ability needs to be improved. In order to promote the further development of foreign trade in Beijing’s animation industry,this paper puts forward suggestions on dividing animation and games,building a complete animation industry chain,introducing talents and cultivating talents simultaneously,and building Beijing’s animation brand.
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