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    首都图书版权对外贸易发展报告(2020)

    摘要

    2019年,首都图书出版行业不断开拓创新,既积极利用国内外图书展会契机主动参与国际市场,又通过举办国际图书展会助力首都文化中心建设;既紧抓数字化机遇拓展版权贸易形式,又积极推广运用数字技术促进版权保护;既不断开拓对外贸易模式,又升级开拓海外投资模式。通过梳理2019年首都图书版权对外贸易活动,本文认为首都图书版权对外贸易在学术图书的平台建设、图书的选题策划、出版企业的市场化等方面仍有改进的空间,建议重视挖掘首都学术资源,通过国际编辑部模式促进选题策划工作的开展,并继续推动首都出版企业市场化改革进程。

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    Abstract

    In 2019,70th anniversary of the People’s Republic of China,the book publishing industry in Beijing closely focuses on national development needs,recommends classic books for translation,highlights China’s mainstream value,and showcases China’s development achievements. In the process of foreign trade,the capital’s book publishing industry continues to develop and innovate. It not only actively uses the opportunity of domestic and foreign book exhibitions to actively participate in the international market,but also helps the construction of capital cultural centers by holding international book exhibitions;it not only catches the digital opportunity,but also actively promotes the use of digital technologies to promote copyright;it not only continuously develops foreign trade models,but also upgrades overseas investment models. By sorting out the foreign trade activities of the capital copyright industry in 2019,this article believes that there is still room for improvement in the capital foreign capital trade in academic book platform construction,book topic planning,and general adoption of the market principle of publishing companies. It suggests to pay more attention on academic works,promote the topic selection and planning through the international editorial department model,and continue to promote the market-oriented reform process of the capital publishing company.

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    作者简介
    孙俊新:孙俊新,北京第二外国语学院经济学院文化贸易系主任、副教授,首都对外文化贸易研究基地研究员,博士,研究方向为国际贸易与投资、国际文化贸易与投资。
    王雪飞:王雪飞,北京第二外国语学院经济学院国际文化贸易专业2019级硕士研究生。
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