在新的历史方位下,品牌理论研究与品牌实践之间表现出更为强烈的互为需要的关系,需要新的发展指引和系统创新,品牌哲学的建立与发展既是社会发展的需要也是品牌科学的需要,品牌哲学的根本问题要从思维发生的角度对品牌存在问题进行研究和探讨,如何利用品牌与哲学的强关联关系,使品牌与哲学有机结合,使品牌哲学赋能其他品牌学科,使品牌哲学成为其他品牌学科的理论基础已成为我们重要的研究方向。
<<Under the new historical position,brand theory research and practice show more strongly need each other relations between,need new development guidelines and system innovation,the establishment and development of the brand philosophy is both the need of social development and the need of brand science,the basic issue of brand philosophy to from the Angle of thinking in research and discussion on the problems in the brand,how to use the brand with the strong correlation of philosophy,the brand and the organic combination of philosophy,the brand philosophy can assign a brand of other subjects,the brand philosophy becomes the theoretical basis of other brand subject our important research direction.
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