During his investigation in Heilongjiang，General Secretary Xi Jinping made the important instructions of “renovating and upgrading the ‘old name brand’，developing the ‘original brand name’ in depth，and cultivating and strengthening the ‘new brand name’”. If the “three transformations” clarify the macro direction of the development of China’s brand strategy，then the “three name brands” instructions clarify the connotation of the micro-strategies of China’s brand strategy.