As one of the domestic marathon grand slam events，the Wuhan Marathon has been praised by many marathon enthusiasts and the industry since it was held，and it has become the most promising gold road race in China. This article uses a questionnaire survey to understand the Wuhan Marathon participants’ perception of sponsors，and evaluate the value of Wuhan Marathon sponsorship market. The analysis results show that the Wuhan Marathon has a good development prospect，and sponsors participating in sponsorship activities can achieve good sponsorship results. This article suggests that sponsors should pay attention to the actual effect of sponsorship awareness，improve the original sponsorship plan and sponsorship behavior，and increase the chance of being paid attention to by the participating people in combination with the actual situation of their products in order to receive better publicity effects.