2017年至2019年,中国高尔夫行业由于政府政策的严格限制,出现了球场数量缩减、打球人口萎缩、赛事发展停滞以及旅游发展缺乏动力等现象。国内高尔夫旅游发展面临衰退局面,而高尔夫入境旅游又面临欧美传统和亚洲新兴高尔夫旅游目的地国家的激烈竞争。在这样的不利背景下,国内有地方政府充分意识到了高尔夫旅游对于提振高端旅游消费的重要意义,并开始了积极尝试,为高尔夫旅游的振兴,尤其是入境旅游板块提供了新的发展思路。
<<From 2017 to 2019,due to the strict restrictions of government policies,China’s golf industry has witnessed the reduction of golf courses,shrinking of the playing population,stagnation of the development of events,and the lack of motivation for tourism development. The domestic golf tourism is facing recession,while the inbound golf tourism is facing fierce competition among traditional European and American golf destinations,as well as emerging Asian golf destinations. Under such adverse background,some local governments began to fully realize the importance of golf in boosting high-end inbound tourism consumption,and began to actively try to provide new ideas for the revitalization of golf tourism,especially from an inbound tourism perspective.
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