民族传统体育是我国传统文化的重要组成部分,民族传统体育旅游的开展有利于增强“文化自信”,丰富我国体育旅游的产品体系。民族传统体育旅游的发展特征有特色鲜明的民族性、差异显著的地域性、功能多元的综合性。民族传统体育旅游的发展模式主要是依托“旅游节事”开展民族传统体育旅游、通过体育赛事的举办开展民族传统体育旅游、培育“体育小镇”开展民族传统体育旅游。然而,目前民族传统体育旅游的发展无论从主观还是从客观方面来看均存在诸多的制约因素。未来深度体验、参与性强的民族体育旅游产品将更加受到游客青睐,大型民族体育赛事将产生更加广泛的影响,民族传统体育休闲康养产品将越来越受到游客的喜爱。此外,本报告从政府、景区、民众三个层面提出了发展建议:政府层面,科学制定发展规划、加大从业人员的职业培训力度、增加以交通为主的基础设施建设等;景区层面,加强民族体育旅游精品项目的开发(深入挖掘民族传统体育旅游项目)、增强民族传统体育旅游产品宣传和品牌建设、与周边景区协调开发等;民众层面,加强民间体育项目组织方面的建设,发挥民众的主动性,通过节庆展演、日常训练、民间赛事、自发性的组织培训及传承等活动深入开发民族传统体育项目。
<<National traditional sports are an important part of China’s traditional culture. Developing national traditional sports tourism will help promote “cultural confidence” and enrich China’s sports tourism product system. The development characteristics of national traditional sports tourism include distinctive national characteristics,significant regional differences,and comprehensive functions. The development model of traditional ethnic sports tourism is mainly based on “travel festivals” to carry out traditional ethnic sports tourism,organize traditional sports tourism through the holding of sports events,and cultivate “sports towns” to carry out traditional ethnic sports tourism. However,at present,there are many constraints on the development of national traditional sports tourism,both subjectively and objectively. In the future,national sports tourism products with deep experience and strong participation will be more popular with tourists,large-scale national sports events will have a wider impact,and traditional national sports leisure and wellness products will be more and more popular with tourists. In addition,development suggestions were put forward from the three levels of the government,scenic spots and public.
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