近年来,我国山地户外旅游产业在旅游消费升级与奥运会举办、冬奥会申办成功等重大事件推动的历史契机下实现从无到有的跨越,迈入起步期,呈现高速发展态势,山地户外旅游市场初具规模,产业体系初步成形,并形成若干已有一定市场影响力的山地户外旅游目的地与旅游品牌。然而也存在体制机制不合理、产业基础比较薄弱、产品供给能力不足、缺少专业人才、高端消费外流等问题。预计2020年山地户外旅游将继续保持增长势头。
<<In recent years,China’s mountain outdoor tourism industry has achieved a leap from scratch under the historical opportunity of Olympic Games,Winter Olympic Games and other major events. China’s mountain outdoor tourism market has entered the initial stage,showing a high-speed development trend. With the boom of mountain outdoor tourism market,the industrial system has taken shape,and there are a number of famous brands of mountain outdoor tourism and recreation projects. However,there are some problems,such as the problems with local government administrative departments,weak industrial foundation,insufficient product supply capacity,lack of professional talents and high-end consumption outflow. It is expected that the mountain outdoor tourism will continue to maintain the growth momentum in 2020.
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