Ski tourism is an important part of sport industry，which is becoming increasingly prominent in the development of China’s sports power and playing multiple key functions in national economies. The study clarifies the direction and path of China’s ski tourism by analyzing the development status and future trends of this booming industry，which is significant for promoting the transformation and upgrading of ski tourism in China. The results indicate that China’s ski tourism industry is characterized by high speed development，uneven regional distribution，and large potential demand markets. With the advancement of 2022 Winter Olympic Games and constant support policies，it will remain rapid and sustained growth in the near future. The operation and management of China’s ski tourism is becoming mature through connecting with the world’s ski industry，and technological change will lead industrial progress，transformation and upgrading.