本研究通过对新中国成立以来我国城市马拉松赛事发展的情况进行梳理,对城市马拉松赛事发展的特征进行归纳总结,对其发展的问题进行归纳分析,提出相应对策。本报告认为,经过多年的发展和变革,我国马拉松赛事已进入从量变到质变的发展阶段,但当前我国城市马拉松赛事发展仍存在安全问题频发,赛事组织与管理混乱,赛事数量过多且办赛时间“扎堆”,产业链不完善,营收状况欠佳,赛事同质化等问题。未来,高质量、多元化将成为我国马拉松赛事今后的主要发展方向。
<<This report sorts out the development process of urban marathons in China since the founding of new China,summarizing the characteristics of urban marathon development. This report analyzes the problems evolved during its development,and proposed the corresponding countermeasures. This report also argues that,after years of development and change,the marathon race in our country has entered a stage of development from quantitative change to qualitative change,but the current development of city marathon still exists frequent security issues,events organization and management chaos,the imperfect industrial chain,full closed position,poor competition homogeneity. High quality,diversified will be the main developing direction in marathon hosted in China in the future.
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