Intangible cultural heritage is an important anti-poverty strategy adopted by our country. Many areas have carried out practical exploration including the pattern of cultural and ecological protection experiment area，ecological community museum mode，ethnic village tourism，landscape real performance，folk culture exhibition etc.，and its application to the precise identification，precision help，precision management and other links. But we still need to balance the four pairs of game relations：intangible cultural heritage protection and poverty alleviation，the original ecological protection and cultural filtration，government，business and non-underwriters，inheritor and community groups. Relevant departments should strengthen the scientific management of the government accurately，standardize the rational distribution of benefits，ensure the continuity of capital investment，maintain the authority of the precise protection of intellectual property rights，and truly grasp the balance between the two. The aim is to ensure appropriate management of intangible cultural heritage：timely in place，timely fill gap，neither offside nor vacant.