Traditional intangible cultural heritages are facing with many problems in the new age，such as its development is restricted by the aging tendency of audiences to some extent. Modern cultural creative industries are new-kind industries of which the root and subject are both culture. This paper focuses on researching and exploring how to promote the innovation and development of outstanding traditional culture，aiming at developing intangible cultural heritages with innovative thinking and boosting the rejuvenation of intangible cultural heritages effectively.