In 2019，the development of Shandong’s cultural tourism industry，guided by Xi Jinping’s new era socialism with Chinese characteristics，comprehensively implements the spirit of the important speeches and important instructions of General Secretary Xi Jinping’s inspectionat Shandong，firmly implements the basic requirements of firmly grasping high-quality development，and actively promotes the major project of new and old kinetic energy conversion. With the goal of building a strong cultural province，the development vigorously promotes the optimization，transformation and upgradation of the cultural tourism industry structure，and actively cultivates a new format of culture and tourism integration. As a result，the province’s cultural tourism industry presents a good development trend.