The outbreak of COVID-19 in 2020 is even more devastating for the coffee industry. However，as the epidemic situation is getting better，the pace of returning to work，the resumption of work，production and school has been gradually accelerated in many places nationwide. The number of stores opened by catering enterprises and coffee enterprises has increased significantly，and the suppressed desire for consumption during the epidemic period has also been gradually kindled. In the short term，the coffee market is likely to go through a round of “retaliatory” consumption growth；In the long run，the domestic coffee market still has a lot of development space in the future. The coffee industry is gradually transformed to be intelligent and diversified. Enterprises accelerate the integration of online and offline development，create a “coffee +” product model，and constantly bring forth new coffee varieties. This not only increases the profit channels of enterprises，but also enhances the anti-risk capability of enterprises.