Beijing 2022 Winter Olympic Games and successive introduction of favorable policies for ice and snow sports have brought unprecedented opportunities for the development of ice hockey in China，and also opened up youth ice hockey training market. Ice Star Group is a comprehensive sports group dedicated to youth ice sports training. It has built a “four-in-one” operating system，including training and education，event operations，technology services and venue facilities，to help drive China’s ice hockey sports to grow. However，Ice Star Group also faces challenges such as high operating costs，limited venue land resources and lack of event platform support. Ice Star Group can achieve high-quality and sustainable development by improving operational capabilities of ice hockey clubs，the ability to replicate in different places and building an ice hockey event platform.