自2022年北京冬奥会成功申办以来,中国冰球运动迈入发展新阶段。冰球赛事作为冰球发展的重要平台,有利于提高中国的冰球实力,同时激发民众的参与热情,推动冰球文化的传播。本文从市场和行政两个维度介绍了当前中国主要冰球赛事,分析了中国赛事运行存在的问题。目前,中国冰球运动存在人才短缺、公众影响力不足以及商业模式不成熟等问题。打造精品赛事、扩大媒体推广范围以及将大众特色文化融入冰球比赛等措施是提高中国冰球赛事影响力的有力途径。
<<Since the successful bid for Beijing 2022 Winter Olympic Games,Chinese ice hockey has entered a new stage of development. As an important platform for boosting ice hockey,the ice hockey events are conducive to enhancing China’s ice hockey strength,stimulating people’s enthusiasm for participation and promoting the ice hockey culture transmission. This paper illustrates the current major ice hockey events in China from the perspectives of market and administration,and analyzes the problems existing in the operation of games. Chinese ice hockey now is inadequate in talents,poor in public influence and immature in business model. Measures such as building up quality events,expanding media promotion,and integrating popular culture into ice hockey events shall make Chinese ice hockey events more influential.
<<