本文简要回顾了冰球在中国的发展历史,介绍了中国冰球运动现阶段的发展情况以及机遇与挑战,展望了其未来发展趋势。现阶段,中国冰球运动虽然步入发展快车道,但仍面临缺乏大众认同、竞技水平较低、供给侧匹配较弱等问题。随着冰雪产业的发展,预计冰球市场将以北京冬奥会为分界点由快转稳向好发展;广泛的冰球文化认同能够有效挖掘冰球市场潜力;以科技创新为基础的供给侧改革将推动中国冰球市场发展;竞技冰球水平提高与群众广泛参与将激发冰球市场整体活力;融合创新,打造多位一体的冰球大生态圈。
<<This paper briefly reviews the history of ice hockey in China,introduces its current development,opportunities and challenges,and looks forward to its future. At present,the Chinese ice hockey market has entered the fast track of development. But it still faces problems such as lack of public recognition,low-level competition,and weak supply-side matching. As the ice and snow industry springing up,it is expected that ice hockey market will develop from fast to steady with the Beijing Winter Olympics as the demarcation point;extensive ice hockey cultural recognition can tap market potential;technological innovation-based supply-side reforms will promote the growth of ice hockey market in China;improvement of competitive level and mass participation in ice hockey will stimulate the market vitality;integration and innovation will create a comprehensive ice hockey ecosystem.
<<