本文通过构建城市红色文化资源传播影响力分析模型,以广州红色史迹在全媒体环境下的传播状况为研究对象,结合上海、武汉两地红色史迹的传播数据,进行对比分析。研究发现,广州市红色史迹在全媒体环境中存在整体曝光度不足,传播影响力分布不均,信息完整度不够的情况,建议进一步增强红色文化元素在广州城市文化中的占比,充分借力已有的强大媒体资源及渠道,提升红色文化资源曝光率,创新对红色文化内容的运用与再创作,发挥广州在粤港澳大湾区中独具的红色文化资源存量优势,打造成为对内、对外传播红色文化的重要基地。
<<In this research,by constructing an analysis model of the influence of urban red cultural resources,the dissemination status of Guangzhou’s red historical sites in an all-media environment is taken as a research object,and a comparative analysis is carried out in conjunction with the transmission data of Red historical sites in Shanghai and Wuhan. This study found that the Red historical sites in Guangzhou have insufficient overall exposure,uneven distribution of communication influence,and insufficient information integrity in the all-media environment. It is recommended to further enhance the proportion of Red cultural elements in Guangzhou’s urban culture and fully leverage existing media resources to enhance the exposure of Red cultural resources,innovate the use and re-creation of Red cultural content,and take advantage of Guangzhou’s unique Red cultural resource inventory in the Guangdong-Hong Kong-Macao Greater Bay Area and build an important base for the dissemination of Red culture both internally and externally.
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