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    2019年文旅融合视域下民宿产业的发展路径——以广州市荔湾区为例

    摘要

    广州高度重视文化和旅游的融合发展,并出台了措施推进包括住宿业在内的文旅产业发展。荔湾区作为岭南文化的中心地、西关文化的发祥地,具有发展文化旅游业的丰富资源;发展民宿产业,有着得天独厚的地理和文化优势。因此,要抓住机遇,进一步发展民宿业,推动形成一批有地域特色、有西关风情、有广州情怀的精品旅游民宿,推动广州文化旅游业高质量发展。

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    Abstract

    The integration of culture and tourism has become an important way to develop the tourism industry and speed up the cultural communication. The cultural tourism industry has increasingly become an industry field that each country and region is competing to support and develop. Guangzhou also attaches great importance to the integrated development of cultural tourism and has introduced measures to promote the development of cultural tourism industry including the accommodation industry. As the center of Lingnan culture and the cradle of Xiguan culture,Liwan district has rich resources and unique geographical and cultural advantages for the development of cultural tourism and homestay industry. Therefore,we should seize the opportunity to further develop the homestay industry,and promote the formation of a number of high-quality tourist homestay facilities with regional characteristics,Xiganguan customs and Guangzhou feelings,so as to promote the high-quality development of Guangzhou’s cultural tourism.

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    作者简介
    温朝霞:温朝霞,博士,中共广州市委党校(广州行政学院)校刊编辑部副主任、《探求》杂志副主编,教授,主要研究方向为岭南文化、文化产业与文化传播。
    谢小娜:谢小娜,中共广州市委党校荔湾分校高级讲师,主要研究方向为社会发展与基层社会治理。
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