Private higher education in China’s higher education is increasingly prominent，but at the same time，the private higher education is also facing many bottlenecks in its development，such as the ownership of property rights，lack of development funds，lack of human resources and other issues，which have become obstacles to the development of private higher education. The implementation of classified management of private education has broken many bottlenecks in the development of private higher education to a certain extent. Using qualitative and quantitative research methods，this paper explores the influencing factors of non-profit making choice in the classified management reform of private colleges and universities，clarifies the influencing factors of non-profit making choice of private colleges and universities，puts forward the focal points to guide the construction of non-profit making choice policy of private colleges and universities，and helps the classified management of private colleges and universities to advance steadily. The classified management of private colleges and universities expands the development space of private colleges and universities，but the sponsors of private colleges and universities are still in the transitional period of non-profit and for-profit selection，and the emotion and benefit factors are the main factors affecting the non-profit selection of the sponsors of private colleges and universities. Policies play a key role in promoting the development of private colleges and universities. The organizers are both “moral people” and “economic people”，guiding the non-profit selection of private colleges and universities，and local policy construction should reflect the inclusiveness and humanization of policies.