After more than 60 years of wind and rain，FAW has embarked on a road of independent innovation and “intelligent manufacturing” to replace imports. In the past four years，FAW’s sales volume has steadily ranked the first in the industry，occupying nearly 25% of the truck market share in the country，and is worthy of being the “number one” in the domestic truck field. Especially in the environment of downward pressure on the car market，rail transit，international trade and many uncertain factors in 2019，the company went against the trend and rose again，leading the truck industry strongly and showing the red glory of national brands. A careful study of the development process of FAW Jiefang can be regarded as a model in terms of technology research and development，production management，marketing，brand construction and forward-looking layout，which is worthy of learning from the enterprises in the same industry.