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    2019年中国品牌车企舆情分析报告

    摘要

    本报告对中国品牌车企2018年和2019年根据不同类型划分的传播排名状况及排名分布情况进行了整理,对不同车企分类中的中国品牌舆情传播状况进行了分析,对不同传播渠道里中国品牌车企的舆情传播热点进行了总结。2018年,各家车企扩大布局、扩展海外新市场,在国内换代上市新车型、发布新能源车规划,成为传播热点,关注焦点在于电动车和无人驾驶技术;国内车企与跨国车企加强合资合作,为了寻找企业发展新动力,开拓国际市场成为国内车企的共识。2019年,在汽车市场面临新能源和排放政策变化的“动荡”时期,各家车企通过扩大布局、走向海外、新车上市等方式积极应对,在纯电动车、智能网联车、氢能源车发展规划上下大力气;打牢基础、扬长避短,车企合作、跨界合作进一步加深,大力开拓国际市场也是车企做大做强的进一步举措。

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    Abstract

    This report sorts out the communication ranking and ranking distribution of Chinese brand automobile enterprises according to different classifications in 2018 and 2019,analyzes the communication status of Chinese brand public opinions in different categories of automobile enterprises,and summarizes the public opinion communication hotspots of Chinese brand automobile enterprises in different communication channels in 2018 and 2019. In 2018,with the expansion of the layout and expansion of overseas new markets,the new models and new energy vehicle planning for domestic replacement and listing have become the communication hot spots of various automobile enterprises,focusing on electric vehicles and unmanned driving technology;the joint venture cooperation between domestic and multinational automobile enterprises has been further enhanced,in order to find new driving force for enterprise development and explore the international market,it has become the focus of domestic automobile enterprises Consensus. In 2019,in the “turbulent” period when the automobile market is facing changes in new energy and emission policies,all automobile enterprises actively respond by expanding the layout,going overseas and listing new cars,and make great efforts in the development planning of pure electric vehicles,intelligent connected vehicles and hydrogen energy vehicles;lay a solid foundation,develop strengths and avoid weaknesses,further deepen cooperation between automobile enterprises and cross-border,and vigorously explore the international market. It is a further measure for automobile enterprises to become bigger and stronger.

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    作者简介
    张健:张健,《中国汽车报》社中国汽车品牌研究院研究员。
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