本报告主要阐述了2018~2019年中国品牌MPV的品牌关注度及品牌情感分布状况,并通过科学方法统计出了品牌满意度方面的情况,从而全面展现了在2018年和2019年中国品牌MPV所经历的活动及所取得的成绩。2018年及2019年中国品牌MPV的品牌传播态势从整体上看较为均衡,广汽传祺GM8、长安欧尚、上汽五菱宏光及宝骏730等代表车型传播均展现了各自的亮点。同时,中国品牌MPV呈现品牌满意度整体略微下滑、新车型不断涌现的新特点。
<<This section mainly describes the attention of brand public opinion communication and the distribution of brand communication emotion of Chinese brand MPV from 2018 to 2019,and calculates the satisfaction of brand by scientific methods. So as to show the achievements of MPV in 2018 and in China. The situation of MPV brand communication of Chinese brands in 2018 and 2019 is relatively balanced on the whole. The spread of representative models such as GAC motor gm8,Changan Auchan,SAIC Wuling Hongguang and Baojun 730 showed their own highlights. At the same time,the brand satisfaction of Chinese brand MPV models shows a slight decline as a whole,and the new models’ word-of-mouth is constantly emerging.
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