本报告整理了2018~2019年中国品牌SUV车型的品牌关注度、品牌情感话语和品牌综合满意度的相关舆情数据,得出了排行前30的综合满意度数值,并对品牌关注度和综合满意度进行对比和分析,进而得出相应结论:中国品牌SUV的品牌传播在2018年和2019年的传播方式基本一致。通过在2018~2019年综合满意度分析数据可以得出,2018~2019年中国品牌SUV车型综合满意度总体呈现两极分化、品牌向上明显的变化趋势。
<<This report collates the relevant public opinion data of brand/model attention,brand emotional discourse and brand/model comprehensive satisfaction of Chinese brand SUV models from 2018 to 2019,so as to scientifically analyze the data of Chinese brand SUV attention in 2019,and obtain the comprehensive satisfaction value of the top 30 satisfaction ranking,and analyze the public opinion communication attention and comprehensive satisfaction. Through comparison and analysis of the situation,the corresponding conclusion is drawn:the communication mode of Chinese brand SUV in 2018 and 2019 is basically the same. Through the comprehensive satisfaction analysis data from 2018 to 2019,it can be concluded that the overall comprehensive satisfaction of SUVs from 2018 to 2019 presents a polarization and obvious upward trend of brand.
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