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本报告首先从政策、市场两个层面明确新兴中国乘用车品牌的发展背景，一方面，国家对新能源车发展的长期支持，对“新四化”技术发展的大力推动；另一方面，市场也进入了新能源车高质量发展、自主品牌高端化、SUV车型持续火热的阶段。依据品牌属性，将近年来新兴中国乘用车品牌归纳为传统汽车企业和造车新势力两大类，传统车企推出的新兴品牌主打高端化和新能源路线，造车新势力企业则“主攻”新能源市场。同时，根据企业创始人的背景不同，可将造车新势力分为互联网科技造车、传统车企造车以及跨界企业造车。各造车新势力在现今严峻的市场形势下，生产资质不足、融资受困、产品推迟等困境接踵而至，面临巨大考验。因此，新兴中国乘用车品牌需要在品牌认知、运营能力、服务体系、营销策划等各方面进行全面提升，以应对市场变化和激烈竞争。
<<Firstly，this paper clarifies the development background of emerging Chinese passenger car brands from two aspects of policy and market，classifies the emerging Chinese passenger car brands in recent years into two categories of traditional automobile enterprises and new automobile manufacturing forces according to the brand subordinate regions，and summarizes and analyzes the development status of independent high-end brands，new energy brands and new automobile manufacturing forces launched by traditional automobile enterprises Finally，it summarizes the opportunities and challenges for the future development of emerging brands.
<<| Keywords： | Chinese Passenger Car BrandIndependent High-end BrandNew Energy Passenger Car BrandNew Power of Car Making |
