本报告以2019年中国商用车品牌竞争力分析为出发点,从品牌集中度、品牌市场表现、品牌综合竞争力等维度剖析行业格局,探寻商用车品牌发展趋势,为支撑和推动商用车行业良性发展奠定基础,同时通过大数据分析和科学研判,得出以下结论:商用车在品牌竞争格局上以自主品牌为主,品牌成熟度较高,表现相对稳定;各企业不断加强对新科技的开发和应用,从而巩固了传统商用车品牌的市场优势;随着市场竞争的日趋激烈,将逐步呈现“强者愈强”的态势。
<<Starting from the analysis of brand competitiveness of commercial vehicles in China in 2019,this report analyzes the industry pattern from the aspects of brand concentration,brand market performance and comprehensive brand competitiveness evaluation,explores the development trend of commercial vehicle brands,and lays a foundation for supporting and promoting the healthy development of the commercial vehicle industry. At the same time,through big data analysis and scientific research and judgment,the following conclusions are drawn:commercial vehicles in production Brand competition pattern is dominated by independent brands,with high brand maturity and relatively stable performance. Enterprises are constantly increasing the development and application of new technologies,thus consolidating the market advantages of traditional commercial vehicle brands. At the same time,with the increasingly fierce market competition,it will gradually present the situation of “the stronger the stronger”.
<<Keywords: | Commercial VehicleBrand CompetitivenessBrand ConcentrationBrand Market PerformanceBrand Pattern |