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继2018年的负增长后，中国乘用车市场在2019年仍延续低迷态势。究其原因，宏观经济下行影响整体乘用车市场，国家和地方层面调整相关政策，导致消费者“持币而观”。本报告通过深度分析2019年中国乘用车市场发现，体现整体走势的销售终端市场虽然依旧低迷，但降幅已经减小。本报告从整体经济、消费刺激、市场变化等方面进行了全面分析，指出中国乘用车市场正处在转型升级的关键时期，市场由增量向存量转变，进入全面调整的发展新时期，2019年经济下行阶段导致汽车消费承压，购置税减免、新能源车补贴、二手车限迁这几方面政策的调整同时影响了汽车消费的增长。从地域、消费能力、技术发展等各方面解读乘用车市场的结构性亮点可以看出，高端城市的购买力依旧旺盛，高档车、SUV车型、日欧系车型是消费热点，各家车企“抱团”应对行业优胜劣汰和技术发展难关，新能源车发展加速向低级城市扩展，由此判断未来乘用车领域的发展环境必将“回暖”。
<<After the negative growth of China’s passenger car market in 2018，the downturn situation in 2019 has not changed. The reason is that the macroeconomic downturn affects the whole，and relevant policies are adjusted at the national and local levels，resulting in the impact of “holding money while observing” on consumers. Through in-depth analysis of China’s passenger car market in 2019，this paper finds that although the sales terminal market，which reflects the overall trend，is still in a downturn，the decline rate has been reduced. Through the overall economic，consumption stimulus，market changes and other reasons，this paper analyzes the structural highlights of the passenger car market from the aspects of region，consumption capacity and technological development，and analyzes and judges the future passenger use At the same time，this paper analyzes the influence of various factors on new car sales，and finally forecasts the possible development situation of passenger car market from 2020 to 2021.
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