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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2019年台北“故宫博物院”文创产品开发研究

    摘要

    近年来,国内众多博物馆相继推出各类文创产品,一改往日单一枯燥的局面,甚至一些精良的文创产品成为“市场爆款”或“网络红人”。本报告以台北“故宫博物院”为例,对博物馆文创产品的开发展开研究。文章首先梳理了台北“故宫博物院”文创产品的发展历程、开发模式及销售现状;其次总结了台北“故宫博物院”文创产品开发存在的问题,即文创产品缺乏创意、缺乏市场调研、产品实用性不高;并提出相应的对策建议,即加大开发深度、融合新时代科技、加强市场调研。在此基础上,结合台北“故宫博物院”多年文创事业的发展经验,探索我国博物馆文创产品的发展路径,希望有助于我国其他区域博物馆文创产品的研发设计和博物馆文化创意产业的成长。

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    Abstract

    In recent years,many museums in China have launched various kinds of creative products,which have changed the monotonous and dull situation in the past. Even some excellent creative products become “market explosion” or “internet celebrity”. Taking the Taipei Palace Museum as an example,this paper studies the development of cultural and creative products of the museum. Firstly,the article combs the development process,development mode and sales status of cultural and creative products in Taipei Palace Museum. Secondly,it summarizes the existing problems in the development of cultural products of the Taipei Palace Museum,such as:lack of creativity,lack of market research,and low practicability of products. And put forward the corresponding countermeasures and suggestions,such as:increasing the depth of development,integrating new era science and technology,strengthening market research. On this basis,combined with the development experience of many years of cultural and creative undertakings of the Taipei Palace Museum,this paper explores the development path of cultural and creative products of museums in China. It is hoped that it will contribute to the development and design of cultural and creative products in museums in other regions of China and the growth of cultural and creative industries in museums.

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    作者简介
    吴春晖:
    范文静:范文静,北京印刷学院经济管理学院文化产业管理系,清华大学新闻传播学院与北京印刷学院联合培养在站博士后,研究方向为文化旅游、文化遗产保护等。
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